Market'Fin

Description

Market'Fin is a platform from the Hyperion Défense ecosystem that brings together tools for marketing automation, affinity marketing and the creation of digital communication packs.

A builder assembles pages from templates, sections and blocks, to produce landing pages, social media posts and print materials suited to each channel. Around it, the platform gathers a media library, a catalog of products and brands, smart links, partner files, and the broadcasting and steering of campaigns. Content goes through a validation step before it is published.

Byrsa Tech has been building and operating the platform since 2026, as part of its service center for Hyperion Défense, with a 2-developer team. It is internal software, reserved for its users: it is not publicly accessible, which is why no link is provided here.

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The Challenge

Preparing a campaign means producing the same message in several forms (landing page, social media posts, print materials), often with separate tools and no guarantee of consistency from one channel to the next. The aim was to gather content creation and campaign automation in a single tool.

Our Solution

Byrsa Tech built a web platform, in React with a Supabase backend, that combines marketing automation and affinity marketing tools with the creation of communication packs: one pack gathers the landing page, social media posts and print materials of a campaign, each adapted to its channel. A 2-developer team keeps it evolving as part of the service center.

Technologies used