Affin'Ads

Description

Affin'Ads is a multi-device advertising management platform from the Hyperion Défense ecosystem. It is used to run, centralize and track advertising campaigns broadcast on different types of screens and digital media.

The platform is organized into workspaces: advertisers and their subsidiaries, campaigns (create, plan, publish), creatives with a studio and a media library, broadcasting and targeting, and placements, which list the sites and the available inventory. Campaign drafts go through a validation step before they are broadcast. An analytics area tracks impressions, clicks, click-through rate, eCPM and viewability, and invoicing follows the quote, order, invoice flow, with an FEC export (the French standard accounting file).

Byrsa Tech has been building and operating the platform since 2026, as part of its service center for Hyperion Défense, with a 2-developer team. It is internal software, reserved for its users: it is not publicly accessible, which is why no link is provided here.

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The Challenge

Running the same campaign on several types of screens and digital media means juggling different tools and formats, with no overall view of what is being broadcast or how it performs. A single entry point was needed to prepare, broadcast and track campaigns.

Our Solution

Byrsa Tech built a web platform, in React with a Supabase backend, that brings campaign management together in one place: setting up campaigns, broadcasting them on the different screens and media, then tracking them centrally. A 2-developer team keeps it evolving as part of the service center.

Technologies used